Privacy Policy
Privacy Policy of Le Rouge Fleuriste & Cadeaux
This Privacy Policy describes how your personal information is collected, used, and shared when you visit lerouge.ca (the "Site") or make a purchase through it.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
COOKIES
Here is a list of cookies we use. We have listed them here so that you can choose whether to allow them:
- `_session_id`: A unique session identifier that allows Shopify to store information about your session (referrer, landing page, etc.).
- `_shopify_visit`: No data held, persists for 30 minutes from the last visit. Used by our website provider's internal tracking system to record the number of visits.
- `_shopify_uniq`: No data held, expires at midnight (depending on the visitor’s location) the next day. Counts the number of visits to a store by a single customer.
- `cart`: Unique identifier, persists for 2 weeks, stores information related to your shopping cart.
- `_secure_session_id`: Unique session identifier.
- `storefront_digest`: Unique identifier, undefined if the store has a password, used to determine if the current visitor has access.
- **Log Files**: Track the activity on the Site and collect data such as your IP address, browser type, your Internet service provider, referral and exit pages, and timestamp data (date and time).
- **Invisible Pixels**, **Tags**, and **Pixels**: Electronic files that record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including your credit card numbers [[INSERT OTHER ACCEPTED PAYMENT METHODS, IF APPLICABLE]], your email address, and your phone number. This automatically collected information is referred to as “Order Information.”
When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Generally, we use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for the shipping of your order, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen for potential fraud or risk; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information (particularly your IP address) we collect to screen for potential fraud or risk and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our advertising and marketing campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store – to learn more about how Shopify uses your Personal Information, please visit: https://www.shopify.fr/legal/confidentialite. We also use Google Analytics to better understand how our customers use the Site – to learn more about how Google uses your Personal Information, please visit: https://www.google.com/intl/fr/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
[[INCLUDE THE FOLLOWING PARAGRAPH IF YOU USE RETARGETING OR TARGETED ADVERTISING]]
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing messages we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
- **FACEBOOK** – https://www.facebook.com/settings/?tab=ads
- **GOOGLE** – https://www.google.com/settings/ads/anonymous
- **BING** – https://about.ads.microsoft.com/fr-fr/ressources/politiques/annonces-personnalisees
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: https://optout.aboutads.info/?c=3&lang=fr.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are a resident of Canada, you have the right to access the personal information we hold about you and request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact details below.
Additionally, if you are a resident of Canada, please note that we process your information to fulfill our contractual obligations to you (for example, if you make an order through the Site) or to pursue our legitimate business interests, as described above. Please also note that your information may be transferred outside of Canada, including to the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information in our records unless and until you ask us to delete it.
CHANGES
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
To learn more about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by email at Info@lerouge.ca, or by mail at: 1930 Boulevard Marcel-Laurin, Saint-Laurent, Quebec, H4R 1J9, Canada.